Week 12: Finishing Up

This week has really been about finishing up assignments and getting everything ready to submit. I’ve thankfully finished all four of my rhetoric posters for project 3!


This is my addition poster which uses opposition to “bring together elements which are in opposition to each other” (Dyer 2008, p. 133). I also think that this particular poster could also represent similarity as well, with the similarity being the tree, and the difference being the state of it.



This is my finished suppression poster. This one uses circumlocution as its main rhetorical figure, which involves part of a figure being left out, but linked to another through similarity (Dyer 2008, p. 138). The suppression here is obviously the tiger, and is linked to its outline through the similarity of form, and also its environment.


My finished substitution poster. This one uses substitution of similar elements as its main figure. It uses metaphor, which includes transference of meaning form one context to another (Dyer 2008, p. 143). The metaphor here is the city as a symbol for progress which has led to deforestation of the bear’s natural habitat.


And finally my poster for figures of exchange. This poster uses oxymoron, a message “where two elements remain contradictory” (Dyer 2008, p. 146). Here the two elements are the arctic natives, the polar bear and penguins, and the tropical island. This is used to represent the melting of ice which is leading to loss of habitat for these two animals.

The overarching theme for my posters has been the impact of anthropogenic global warming on animals, and I’ve tried to create a unified series of posters to reflect this message throughout. I’m hoping they reflect each figure of rhetoric accurately in their execution, and create a series of posters which also make sense as a whole.


Reference List:

Dyer, G 2008, Advertising as Communication, Taylor and Francis, Florence.



Figures of Exchange

This week’s learning focused on figures of exchange. I’ve found an example to illustrate each category below:


Inversion Ad

Where the scale of a product is inverted. Dyer uses the example of a little person standing next to a giant version of a product (Dyer 2008, p 143). This is the most common form of inversion, even when the little person may be normal sized, made to seem smaller next to an oversized product, as above.


Hendiadys & Homology:

Hendiadys Ad.jpgHomology Ad

(Above: Hendiadys & Homology respectively)

A complex idea connected by the word ‘and’; Hendiadys features similar form but different contents, with homology being the opposite: similar contents but different form.



Asyndeton Ad

A logical disconnection; where something is missing. Here there is a logical disconnection between the stomach and the ice cream cone.



Anacoluthon Ad - Copy

Poor or no grammatical sequence; illogical components in one image.



Chiasmus Ad

An exchange of elements, but the grammar is correct.



Antimetabole Ad

A double meaning which is incongruous or defies gravity.



Oxymoron Ad

The reverse of a paradox, where two elements remain contradictory.


Project 3 Progress:

My posters are almost finished! All but one are complete, save for the additional text. My final poster is on figures of addition, so I’m trying to figure out how to tie it in to the other three posters.

Exchange Poster

This is my figures of exchange poster, which uses oxymoron. Body text which lists facts and image references are still to go on, but I’m pretty happy with how its turned out so far!


Reference List:

BBDO (n.d.), ‘You’re Not You’ [image], Adeevee – Snickers Zebra, Pinterest, viewed 1st February 2016, https://www.pinterest.com/brunopdesign/ads/

Dyer, G 2008, Advertising as Communication, Taylor and Francis, Florence

‘Ice Cream Obesity’ [image] (n.d.), Ice Cream with Big Belly, Pinterest, viewed 1st February 2016, https://www.pinterest.com/pin/407435097511196483/

Lays (n.d.), ‘Lays Potatoes Grown Closer than You May Think’ [image], Lays: Our Potatoes Are Grown Closer than You May Think, Pinterest, viewed 1st February 2016, https://www.pinterest.com/pin/528398968752500382/

Lego Support Media (n.d.), ‘Lego Cloud’ [image], Lego Cloud Advertisement, Pinterest, viewed 1st February 2016, https://www.pinterest.com/pin/272608583670885599/

McDonalds (n.d.), ‘Massive McMuffin Breakfast’ [image], McDonalds Guerilla Marketing, Pinterest, viewed 1st February 2016, https://www.pinterest.com/pin/254242341440925461/

Playland (n.d.), ‘Playland: Torture’ [image], Print ad: Playland: Torture, Pinterest, viewed 1st February 2016, https://www.pinterest.com/pin/109353097177026103/

Pepsi (n.d.), ‘Scary Halloween’ [image], Scary Halloween, Pinterest, viewed 5th February 2016, https://www.pinterest.com/pin/19703317093528914/

Sony (n.d.), ‘PS2’ [image], PS2 Ad, Pinterest, viewed 5th February 2016, https://www.pinterest.com/pin/540854236473294616/