Week 4: Workbook Submission

This week I’ve been focused on completing my interim submission for assignment 1: my workbook process journal.

This has involved creating a designed document that contains all of my research thus far, including personas, sketches, mood boards and statistics which are important to the target markets.

In preparation for this, I’ve also completed another persona, this time for the mother of a teenage girl. You can see this below:

Persona 2_Mother.indd

Persona 2_Mother2

This persona was trickier for me to complete, as it relied largely on anecdotal evidence rather than pure statistics. In saying this, however, researching how mothers connect with media and with other mothers has been important to ascertain, as this will determine how I deliver a campaign which is targeted to mothers. A lot of the anecdotal evidence deals with how mothers of daughters with endo can deal with the trials that come with it; as well as looking at how sufferers’ mothers treated their condition through their own eyes. While these are two different perspectives, I feel that they work to create a detailed persona of a mother that doesn’t know about endo, but is trying to deal with their daughters’ symptoms as best they can.

Also completed this week was a small campaign moodboard, which looks at other campaigns run for endo, both by Endometriosis Australia and other organisations. The result is below:

Campaign Reference Image

I really like the strong motivational themes to the posters, which focus on knowledge and empowerment rather than fear and unknowing. Appealing to girls in this way is, I think, far more likely to reach them than a purely fact-based or scare-tactic campaign would. I also like the use of the yellow throughout the campaigns, with this being the official colour of the yellow ribbon which signifies endometriosis awareness.

Finally, I’ve also started to refine my sketches based on feedback from my peers:

sketch_wk4

I’ve used the paper chain graphic from one sketch, and the end/endo slogan from another, and I’m now hoping to ascertain a way to use both together for the final design. I’m unsure whether this will target teens or their mothers yet, nor of the delivery method, but I feel as though this could create a strong message for communication.

Week 3: Research

Following on from the sketching activity I completed yesterday, I’ve spent today doing some more research which I hope I can use to inform my personas which I’m hoping to work on again next week.

I’ve been looking this week more at mothers of teen girls with endometriosis, which is my second main target group. I’ve also been trying to use the ABS website and other government sources such as the ACMA to see how mothers and women in the general age group of being the mother to a teen are using the internet, what they are using it for, and how they are using  it. This is hopefully to try and refine the way I deliver the campaign so that it can reach them as well as their daughters.

Some research notes are below:

  • 70% of mums now own smartphones
  • They have access to online tools, and use them to fight feelings of isolation and maintain relationships
  • The rise of Facebook, Twitter and blogs has given mums a place to congregate, share opinions and build friendships
  • Good ads have ‘themes of sentimentality’ also ‘humor’ and ‘depiction of mum as a do-it-all badass’
  • Keep it (ads) brief
  • Mums appreciate and value efficiency
  • Make it snappy and useful
  • Appreciate the diversity of mums
  • ‘Be Real’
  • Mothers appreciate honesty and realism in communications
  • Social media connects mums (and mum bloggers)
  • Facebook is the social media platform where mums tend to spend the most time
  • Facebook is best for a mainstream audience
  • Twitter targets a more affluent, tech-savvy mum
  • ‘Anything that comes from brands is inherently bias’
  • If they hear it from another mum, they are more compelled to purchase
  • ‘mummy bloggers’ can be a great tool for doing so
  • Focus on having a conversation and building a relationship

Source: Drell, L 2011, ‘7 Tips for Marketing to Moms’, Mashable, 29 December, viewed 30th March 2017, http://mashable.com/2011/12/29/marketing-to-moms/#GtKJJVBY7Eqk

  • Mothers are more likely to look at health and medical information (49% more likely) than average smartphone users
  • Brands should take a more targeted approach when advertising to this market

Source: Clark, J 2015, ‘Australian Mother’s Smartphone Habits Revealed’, Marketing Magazine, 13th May, viewed 30th December 2017, https://www.marketingmag.com.au/news-c/australian-mothers-smartphone-habits-revealed/

  • Facebook groups for mothers are overtaking traditional playgroups as a source of trusted advice
  • Word-of-mouth in mothers’ groups and communities had fast become a major influence in mothers’ buying habits
  • Mothers’ primary source of sharing information used to be face-to-face at mums’ groups or playgroups but now virtual communities are growing in popularity
  • ‘mothers trust mothers’
  • Mothers tend to trust the opinions of other mothers when they recommend a product
  • There is siginificant strength of these non-face-to-face opinions in mothers’ groups and communities
  • Repeated interactions with the community and the accumulation of trust make the effect stronger still
  • The effect is strongest among mothers with the same number of children who are similar ages
  • Recommendations from other mothers are more powerful than any other structured promotion

Source: Pash, C 2014, ‘Australian Mums Trust Other Mums on Social Media: Study’, Business Insider, August 22nd, viewed 30th March 2017, https://www.businessinsider.com.au/australian-mums-trust-other-mums-on-social-media-study-2014-8

  • Traditional devices (laptop and desktop computers) are most often used to access the internet
  • Almost a quarter (22%) of online Australians used a mobile phone as their main device
  • 12% nominated a tablet as their main device
  • In 45-45 age group, laptops were the devices used most often to access the internet (33%)
  • Use of internet varies by age in 18-44 age group, 100% used the internet, compared to 94% of those aged 45-64
  • People aged 18-34 are much more likely to use a mobile phone to access the internet (94%)
  • Those aged 35-44 used a tablet more than any other age group (65%)
  • 88% of online Australians engaged in online communications activities, including email, instant messaging, phone and video calls made via the internet
  • Participation in online communities and blogs also increased significantly – rising 10 percentage points to 54% of online Australians
  • 79% of Australians used the internet for research and information
  • 54% used the internet for blogs and online communities

Source: ACMA 2015, ‘Report 1 – Australians’ Digital Lives’, Communications Report 2013-14 Series, Australian Communications and Media Authority, viewed 30th March 2017, http://www.acma.gov.au/~/media/Research%20and%20Analysis/Publication/Comms%20Report%202013%2014/PDF/Communications%20report%20201314_LOW-RES%20FOR%20WEB%20pdf.pdf

  • Studies suggest that between 5-10% of menstruating women in Australia are affected by Endometriosis
  • Most women who have been diagnosed with endometriosis report that their symptoms started during adolescence
  • Adolescents are more likely to have lesions that are clear or red in colour and because of this they are sometimes harder to detect
  • It can be difficult for adolescents to distinguish between what is normal period pain and what is something more serious as they are still getting used to their periods
  • The have little means of comparison
  • Indicators that pain being experienced is not normal:
  • If pain is occurring more than on the first 1-2 days of period
  • If pain cannot be effectively managed with the use of antiprostaglandins or oral contraceptives
  • If the pain worsens over time
  • Having a family member with endometriosis increases the chances of also having the condition
  • Some parents may be reluctant for their daughters to go on the pill, fearing that it will encourage them to become sexually active earlier
  • They may also have concerns about exposing them to hormonal drugs at such a young age
  • Parents may find it helpful to think of the pill as just a medication that assists with endometriosis rather than a contraceptive, as in this case it is not being prescribed for contractive purposes
  • Gentle exercise can play an important role in pain management
  • Exercise can combat pain and alleviate feelings of depression and stress which can be common in those experiencing pain
  • Types of exercise that are suitable include walking and swimming
  • Period pain in adolescents should not be ignored or considered simply part of becoming a woman
  • If left untreated endometriosis can lead to long term consequences such as adhesions, fertility problems as well as emotional and mental health issues

Source: Braun, K 2015, ‘Endometriosis in Adolescence’, Women’s Health Queensland Wide, viewed 30th March 2017, http://womhealth.org.au/print/conditions-and-treatments/endometriosis

  • One in ten women affected by endometriosis, chances are you know a woman who has it
  • It takes an average of 7-10 years to diagnose
  • Experts call disease ‘silent epidemic’
  • Sufferer may not even know she has it
  • Sufferers will ‘almost certainly be forced to become a self-taught expert on the incurable disease’
  • Women with endometriosis cannot receive a complete treatment from one doctor because of its “complicated maze of symptoms” including pelvic pain, heavy or irregular periods, bowel and bladder symptoms and fertility problems
  • ‘it’s up to women to learn themselves to recognise what is happening
  • But it is very hard for a lot of women to learn all that by themselves
  • A lack of public awareness means women are falling through the cracks
  • Many women have never heard of endometriosis
  • Some think their symptoms are “just part of being a woman”
  • Doctors are also unfamiliar with the disease, they may not recognise it in patients, leading to a delay in diagnosis
  • Most emergency department staff do not recognise the symptoms, and women are left “dissatisfied, with no explanation and a lot of embarrassment and fear
  • The health system “appears to be oblivious to their suffering”
  • “There is very little awareness or understanding in the community or in places where you would expect to find it – educational institutions, hospitals, ambulance services and general practice”
  • Endometriosis is as common as Asthma or Diabetes, but is allocated only a fraction of the millions of dollars they receive each year in research funding
  • Last year, the National Health and Medical Research Council (NHMRC) allocated more than $14.7 million to asthma research and $64.1 million to diabetes research, but only $837,433 was allocated to endometriosis research
  • The NHMRC funded a single grant application for endometriosis research in 2016
  • Low awareness is one of the reasons for lack of funding

Source: Perrott, K 2017, ‘Endometriosis: Health System “Oblivious to Suffering” of One in Ten Women Affected by “Silent Epidemic”, ABC News, 24th March, viewed 30th March 2017,< http://www.abc.net.au/news/2017-03-24/endometriosis-health-system-oblivious-to-suffering-of-women/8331534

  • it can be helpful for you as a parent/guardian to think about the pain in two ways: the physical pain your daughter experiences and how it impacts both her life and that of the entire family.
  • Your daughter’s physical pain may include ongoing pelvic pain, painful periods, and less often, bowel and bladder problems.
  • How this pain impacts her life may include challenges such as: isolation from friends due to unexpected bouts of physical pain, not being able to participate in sports or other activities (because of chronic pain and/or fatigue), and anxiety over school work (because of absences).
  • Her chronic pain can take a toll on family members and other important people in her life, causing added tension and stress.
  • both you and your daughter may feel frustrated because her health feels out of your control.
  • Learning to manage life stress is essential when you are living with someone who experiences chronic pain.
  • Many young women with endometriosis feel overwhelmed with managing both their pain and their stress.
  • You may feel overwhelmed at times, too.
  • You can encourage your daughter to effectively manage her stress by helping her incorporate the following techniques into her daily life:
  • Exercising
  • Sleeping 8–9 hours each night
  • Taking naps when needed
  • Meditate daily
  • Eating 3 healthy meals a day with nutritious snacks in between
  • Doing things she enjoys when she feels well
  • Staying in touch with her friends in person, by phone, or online
  • Keeping up with her schoolwork (so she doesn’t feel overwhelmed or get behind) Learning yoga
  • Learning when to push herself and when not to
  • Keeping to routines as much as possible
  • Planning ahead with her for unexpected “flair–ups” of pain
  • Talking to a counsellor
  • develop her own personalized list of things to do when she is experiencing a pain flare–up.
  • It’s important that this be HER list of techniques that she finds useful and accessible when she needs it
  • Managing pelvic pain at school:
  • Know her pain tolerance threshold.
  • Talk with your daughter about what she can tolerate in school and what she simply cannot manage.
  • Urge her to communicate with close friends and how they can be supportive
  • With your daughter, identify an adult contact person at school. whom you both feel comfortable sharing your daughter’s endometriosis history, and who can be supportive and available during the school day.
  • Share information about endometriosis only with your daughter’s permission with the contact person, as well as teachers, school nurse, coaches, and friends.
  • Make a plan for pain at school. Talk with the school nurse and find out if there is a place at school where she can lie down if she has severe pain.
  • Urge your daughter to identify a person in each class (friend or teacher) who will e–mail her the homework assignment if she misses class.
  • Make sure your daughter has enough time in the morning to get ready for school. She may need to wake up earlier.
  • Don’t assume that every day your daughter wakes up in pain means that she has to stay home from school, or that the day is “lost to pain.” She should go to school every day even if she has some pain in the morning. It may be that her pain will get better or go away once she gets moving and is distracted. If her pain becomes unmanageable later in the day, she will have the option of getting dismissed.
  • Maintaining a healthy lifestyle is essential for all teenagers. Your daughter should eat nutritious meals and healthy snacks and get at least 8–9 hours of sleep every night. She should also try to do some kind of physical activity every day, regardless of the pain. Activities could include, walking, riding her bike, dancing, playing a sport, etc.
  • Do your best to help your daughter stay on top of her schoolwork. If she needs extra help with a particular subject(s), she should talk with her teacher before the school work piles up.
  • It’s necessary for your daughter to keep in touch with her friends. She should try to talk to at least one friend every day either on the phone, via text messages, e–mail, or on a social networking site. She will feel less isolated and it will be easier for her when she returns to school.
  • Be proactive. Encourage your daughter to make a list of things she can do to manage her pelvic pain at school. Offer your help with any tasks that would benefit from adult assistance.
  • Managing activities, friendships, and chronic pain:
  • living with chronic pain can impact all areas of a person’s life, even those areas that are typically fun and enjoyable.
  • Your daughter’s pain from endometriosis can sometimes get in the way of being able to do things with friends both on a daily basis and for special events
  • Her friends, family, coaches and teachers may appear frustrated and discouraged when her pain causes her to decline social invitations or when she appears to avoid activities.
  • Your daughter may even worry about canceling plans too many times with her friends or not being a “good friend”.
  • Suggest that your daughter be in touch with at least one person outside of your family every day.
  • Encourage your daughter to organize activities that can be held at your house if it’s more comfortable for her to be at home
  • Make sure her close friends, coaches or activity directors understand that her pain is a real medical condition. Educate them.
  • If she does have to cancel with friends or family, or either of you realize she can’t participate in an activity as planned, try to take it in stride: explain promptly, offer alternative options, and help her to take care of the pain.
  • Complementary therapies for pain management: Some young women are helped by surgery, some by medication, and some with a combination of both. Adding complementary therapies to traditional treatment helps manage their pelvic pain more effectively.
  • Activities such as yoga, acupuncture and massage therapies can all help

Source: Centre for Young Women’s Health 2016, ‘Endometriosis for Parents: Helping Your Daughter Cope With Pain, Center for Young Women’s Health, 29th August, viewed 30th March 2017, http://youngwomenshealth.org/parents/endometriosis-helping-your-daughter-cope-with-pain/

The information I’ve found above will be useful in a few different ways. The marketing information will obviously, as above, help me specify the medium for the campaign. I think it will be beneficial to look at a website and social media campaign to appeal to mothers based on this information.

The second is the general information that describes the condition, as it identifies the lack of knowledge by multiple parties, including the patient themselves, and the feelings that sufferers often have associated with that. The facts and figures will be an important part of the information provided as part of the campaign.

Finally, the information which is targeted specifically at mothers of endo sufferers is very useful for determining what mothers need, what knowledge they might have or be lacking in, as well as some really practical tips that could help reduce the overwhelmed feeling many mothers of endo sufferers experience. This will also be really important information to include as part of the campaign, and will help inform the personas which represent mothers of teens wtih endo or endo symptoms.

That’s all for this week! Next week I’m hoping to have more persona documents done, and continue researching as much as I can. Let me know if you have any questions or comments!

Week 3: Sketches

This week I’ve undertaken the ‘Sketching in Tight Time Frames’ activity for my topic – raising awareness of endometriosis in teenage girls. I tried a few different themes before settling on one I liked, so from there I’ve tried to work on the different iterations, as well as what could potentially be a sister campaign which focuses on mothers. My sketches are below:

page 1

page 2

page 3

page 4

page 5

page 6

page 7

page 8

page 9

I’ll be updating with some more research later in the week.

Week 2: Personas

Blog Post Week 2

This week I’ve been researching my chosen topic and trying to narrow down my target market.

My topic is Endometriosis awareness. I’ve narrowed this down following last week to awareness of the condition in adolescent girls (15-20).

The problem seems to be normalisation of symptoms, not realising there is any problem, a lack of knowledge and/or understanding by parents, friends, etc. and lack of knowledge and proper treatment practices by medical professionals.

I think that the potential to improve awareness could be approached in a few different ways. First and foremost is raising awareness in teens themselves; the second is to provide knowledge and resources to parents of teenage girls so they know what to look for; the third is to increase awareness and provide best practice recommendations to medical professionals, specifically GPs.

I think looking at teens and their parents as a target market is probably my best option at this stage, and this would probably involve a campaign which is both in schools and online, as well as other key areas which both teens and their parents are likely to be/access.

I’ve also used the ABS website to find some statistics which relate to this market. In particular, looking at health in females and young people, both physical symptoms and associated anxiety disorders. I’ve also begun looking at potential platforms for the campaign which will reach teen girls, so I’ve researched home internet use – essentially how teens use social media and on what device.

Below are some key points I’ve found which are relevant to my topic:

  • In Australia, 67% of people aged 15 years and over reported experiencing bodily pain in the past four weeks.
  • More Australian adults experienced chronic pain in 2007-08 than in 1995

(Source: Australian Bureau of Statistics 2011)

  • 19% of females 15 years and over reported anxiety related problems
  • 7% of females were sedentary or engaged in low levels of exercise

(Source: Australian Bureau of Statistics 2016)

  • Most households with access to the internet did so through a desktop or laptop computer (94%), followed by households who accessed via mobile or smart phones (86%) and households who accessed via tablets (62%).
  • Those people in the 15-17 years age group had the highest proportion of internet users (99%)
  • Those aged 15-17 years spent the highest mean number of hours per week on the internet (18 hours per week)
  • Those aged 15-17 years old most commonly went online for social networking (91%), followed by entertainment and formal education activities (73% for both)

(Source: Australian Bureau of Statistics 2015)

  • One in ten people aged 15 years and over in 2007-08 reported feeling severe (8%) or very severe (2%) pain in the four weeks prior to being surveyed.
  • One in five reported moderate pain (19%) and 39% had mild or very mild bodily pain.
  • Rates of experiencing moderate – very severe pain increased steadily with age, from 18% of people aged 15-24 years.
  • Women were more likely than men to experience anxiety disorders (18%)
  • Adolescence and young adulthood is a critical stage of transition in physical and mental development, and vulnerability to mental illness is heighted at this time.
  • Around three-quarters (76%) of people who experience mental disorder during their lifetime will first develop a disorder before the age of 25 years.

(Source: Australian Bureau of Statistics 2012)

This data is interesting, and I think it is relevant to the overall experience of Endometriosis sufferers as a proportion (10%) of the Australian population. In terms of experiencing pain, the data suggests that chronic pain levels are increasing over time. Also of note is that 18% of people aged 15-24 years experienced moderate-very severe pain. When this is coupled with the already known vulnerability of young people to mental illness (see above), and the fact that 76% of people with mental disorders during their lifetime are developing them before the age of 25, Endometriosis, which can cause both pain, and mental illnesses such as anxiety and depression, is a serious concern for teenage girls today. Also of note is the lack of young girls exercising enough, as this is an important method for coping with Endometriosis symptoms. This could potentially be a point of note for the campaign. Finally, looking at how teenagers connect with the world and each other, almost every teenager is using the internet 99%, and are using it on average around 18 hours a week. They also use the internet predominantly for social media (91%), as well as entertainment and school (73%). This makes social media in particular a very strong platform for the campaign as it has the greatest reach of any other medium for connecting with teenagers. This will help me shape the direction that I want the campaign to go, and will continue to refine it as I go.

I’ve also been working on creating the first persona, which will be developed and refined over time, and will also be accompanied by others as I research the topic more. I’ve created a few moodboard images of the people I feel represent my main personas, being teenage girls and their mothers, which you can see below:

Persona Images

This first persona document is for my main target market, being that of teenage girls, and looks in particular at girls who might not know that there is an issue with what they experience.

Persona 1

I used research based on teen’s experience with Endometriosis to inform this, as well as the statistics above from the ABS to ensure that I created a persona that was true to the market that I am targeting.

Research that I’ve found in relation to this is below:

  • Women with endometriosis often report onset of symptoms during adolescence
  • Diagnosis is often delayed
  • Most common complaints were dysmenorrhea (64%), abnormal/irregular uterine bleeding (60%), gastrointestinal symptoms (56%)
  • Median number of physicians who evaluated their pain was 3
  • May describe acyclic pain as well as cyclic pain
  • Social and emotional costs to girls caused by absenteeism at school and inability to participate in normal activities
  • In survey of more than 4000 women, two-thirds experienced symptoms during adolescence
  • Adolescents are overlooked, may be because they present with atypical symptoms; vague abdominal symptoms, gastrointestinal distress
  • Adolescents had average 23 month delay in diagnosis
  • 56% of patients report a positive family history
  • Can be misdiagnosed with conditions such as PID and IBS, which can have adverse psychological impacts
  • Often referred to specialists such as psychiatrists and orthopaedic surgeons before endometriosis is diagnosed.
  • Early diagnosis and removal of endometriosis may decrease long-term detrimental effects of the disease

(Source: Endometriosis in Adolescents 2015)

  • This young woman has doubts and fears when she thinks her incapacitating symptoms are the norm. She believes that everyone feels as bad as she does during her period, and so she concludes that other girls can handle things better
  • “Am I a wimp? Do I have to live like this for the rest of my life?”
  • Feelings of inadequacy are deepened by often well-meaning but uninformed people including coaches, parents and girlfriends
  • She may think “I shouldn’t take drugs, but I can’t function without them, therefore I am weak or helpless or worthless or bad”

(Source: Endometriosis in Teenagers n.d.)

  • Sometimes passed out from cramps
  • Nauseated, constipated and exhausted
  • Saw 22 doctors over years, none took her seriously
  • Was told it was “all part of being a woman”
  • There was “nothing they could do for me”
  • I knew something was wrong when I was 15, but no one listened to me
  • Affects 89 million people worldwide
  • Many young girls with endo do not find out until years later
  • Can take up to 10 years from onset of symptoms for doctor to give diagnosis
  • Largely because physicians do not believe the condition affects teenagers
  • Girls are told they are too young to have the disease
  • They’re trying to get out of school
  • They’re exaggerating
  • Misconception that pain with periods is normal
  • Often missed school days and social events because she was in agony
  • Doctors said it was normal to have a period that painful

(Source: Endometriosis is Often Ignored in Teenage Girls 2015)

 

This is all going to be important in determining how I approach the topic as it provides key words and experiences that may resonate with teenage girls. Using this information to create a campaign which really resonates with them is hopefully something I can do in coming weeks.

 

 

Reference List:

Australian Bureau of Statistics 2011, Facts at Your Fingertips – Health, cat. no. 4841.0, ABS, viewed 22nd March 2017, <http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/4841.0Chapter12011&gt;

Australian Bureau of Statistics 2012, Year Book Australia – Health, 1401.0, ABS, viewed 22nd March 2017, <http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/1301.0Main+Features2292012#&gt;

Australian Bureau of Statistics 2015, Household Use of Information Technology, 8146.0, ABS, viewed 22nd March 2017, <http://www.abs.gov.au/ausstats/abs@.nsf/mf/8146.0#&gt;

Australian Bureau of Statistics 2016, Gender Indicators – Health, 4125.0, ABS, viewed 22nd March 2017, <http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/by%20Subject/4125.0~August%202016~Main%20 Features~Health~2321>

Albee, R, Endometriosis in Teenagers, Center for Endometriosis Care, viewed 22nd March 2017, <http://centerforendo.com/endometriosis-in-teenagers/&gt;

Dun, E, Kho, K, Morozov, V, Kearney, S, Zurawin, J, Nezhat, C 2015, ‘Endometriosis in Adolescents’, Journal of the Society of Laparascopic Surgeons, vol. 19, no. 2, viewed 22nd March 2017, <https://www.ncbi.nlm. nih.gov/pmc/articles/PMC4432718/>

Ellin, A 2015, ‘Endometriosis is Often Ignored in Teenage Girls’, The New York Times, viewed 22nd March 2017, <https://well.blogs.nytimes.com/2015/03/30/endometriosis-is-often-ignored-in-teenage-girls/?_r=1&gt;

Week 1: 30 Circles

This is the first week of Communication Design Strategy, and we’ve been tasked with beginning to define a topic for which we can create a strategy for a new campaign.

We begun with 30 circles, in which we chose a topic and tried to write as many issues related to the topic as we could in three minutes. I chose endometriosis awareness as my topic, and you can see my attempt at 30 circles below.

30 circles

In BlackBoard, we were asked to answer some questions regarding our chosen topic of research, and I’ll reiterate my responses here:

 

What is the issue / topic you wish to work with?

I chose endometriosis as my topic for this activity. Basically it is a health condition affecting about 10% of women in Australia that has shockingly little awareness.

Is your issue / topic something of interest?

Absolutely. I was diagnosed with this myself almost five years ago, and I’ve been doing a lot of research around the condition since then. There are so many different resources and so much confusion around the topic that I feel like this could be the perfect opportunity to consider approaching the issue in a cohesive manner.

Can you identify a specific problem that needs to be solved, or a need that needs to be addressed?

There were a few different issues that sprang to mind, but I think the one I would like to focus on is the average 8 year wait for a diagnosis. I myself waited 10 years for a diagnosis, and I can’t help but think that if there were more awareness of the condition then I and many others wouldn’t have had to wait so long for help.

Other issues I considered were the stigma associated with the condition (a.k.a. “women’s issues”), and the lack of knowledge of the disease within the medical community and society in general.

Can you explain the communication need and the problem / issue in 2 sentences?

There is a significant period between symptom development and diagnosis of endometriosis. We need alert women to this condition so they can receive help sooner.

You will choose an organisation or company that works in this space and needs help with their design and campaign strategy.

Endometriosis Australia would be the gold standard. Although they do a lot of great work raising awareness of the condition, the wait time for diagnosis hasn’t really been touched upon by them yet.

Can you define a specific group of people that you will be communicating to? The target market or part thereof?

I think the best group would be young women (i.e. 15-30 year olds) who perhaps don’t realise that their symptoms are different to other women, or who may be too busy to put their health first.

Can you think of, really roughly, a new way to solve or address your identified problem / issue? Do you have that spark of inspiration or an idea?

My initial thought was something like a clock counting down, from the 8 year mark, to emphasise the extent of time that 8 years involves. This would be accompanied by a tagline like: 8 years of pain, 8 years of misdiagnosis, etc.

When you think about your topic do you get inspired?

Again, absolutely. After learning about the different stories of so many women who are affected by this disease and their families, I feel as though there could be great potential in approaching the issue in a unique way using communication design.

 

So for me this topic is a really personal one, and one that I feel quite strongly about, so I’m hoping that this will make for a better design outcome overall, and keep me motivated throughout the unit.

I mentioned Endometriosis Australia above, and it is a great resource for sufferers and families; I will most likely be getting a lot of research material through this site as well. If you’d like to take a look you can do so here: https://www.endometriosisaustralia.org/.

I’d love to hear some feedback, or if there’s any questions you’d like to ask. Let me know what you think so far!

 

Week 6: End Game

This is the final week I’ll be working on my site before it’s submitted.

I’ve primarily been working on positioning elements on each of the pages following feedback, and exploring fluid design as much as I can. Unfortunately I haven’t been able to implement this as much as I would have liked, but after it is submitted I will definitely be working on getting the site as responsive as possible in the future, because that will obviously be an important consideration for the user, particularly when accessing my site on mobile devices. All of the updated pages are below with the code underneath. All of my individual project pages haven’t changed since they were shared last, so I haven’t included them here.

index_wk6

index_html

index_css

folio_wk6

folio_html

folio_css

about_wk6

about_html

about_css

contact_wk6

contact_html

contact_css

One of the main issues I had to work on this week was getting my nav bar menu items at the top of the page working on all browsers. I had initially trialled it on firefox and i.e. and it had work, but following feedback from another class member, I learned that it wasn’t working on other browsers. I discovered that along the line it had been set to position:sticky instead of position:absolute, which based on the position settings I had created for it, caused it to drop off the right-hand side of the page on smaller browser sizes. This was fixed eventually, and I decided to move all the menu items further toward the centre of the page so that there wouldn’t be any issues on other browsers in future.

All of the work I wanted to complete on the site has now been completed, so please let me know if there’s any issues that crop up for you when accessing the site here: C2 By Design.

 

Week 5: Carousel Images

This week I’ve been working on updating a few issues on my site in response to feedback I’ve gotten. I’ve been able to implement most of the features I wanted, but there are still some elements (like responsive design) that I haven’t had the time to properly look into yet.

The major achievement for me this week was creating a carousel of images on my homepage – basically having a hero image which changes every few sections, scrolling through my portfolio works. I used a guide over at w3schools.com which was by far the easiest to implement out of all the different methods I looked into. I’m hoping to potentially be able to include links with these images to their respective portfolio page, but that will probably take some time to wrangle.

index_wk5_state2

index_wk5_state1

index_wk5_html

index_wk5_css

As you can see, the first image is the initial state will cycle through each of the portfolio project images, as seen in the second state in the image below. This cycles every three seconds, so visitors can see at a glance some of my work in a short amount of time.

I’ve also been working on this week’s SBEs; here’s a screengrab and the code below:

table_navmenu_wk5

table_html

table_css

It’s a little hard to see, but the nav menu with the white background is being hovered over, using a: hover to change its state.

I’ve been working primarily on creating a back button on the individual project pages, which you can see below:

honestea_wk5

honestea_html

honestea_css

This helps it act in a much more user friendly manner, and doesn’t leave users ‘stranded’ so to speak, when they access each individual page.

The site is:

C2 By Design

Feel free to take a look, and I’d love to hear any feedback about it!